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The REALITAETENLABOR offers a space for interdisciplinary and application-oriented Augmented (AR) and Virtual Reality (VR) - collectively referred to as Extended Reality (XR) - developments and is affiliated with the Chair of Information and Communication Management at the Technische Universität Berlin. As a network of researchers at Berlin universities, we strive for an exchange of knowledge, technologies and resources in this increasingly high-threshold field. On the one hand, the aim is to promote the integration of local XR projects and to foster cooperation, and on the other hand, to help shape the interlinking of academic XR research and teaching as well as their practice-oriented public use. Since 2022, the REALITAETENLABOR has been a founding member of the Berlin XR Lab, an adopted initiative of the Berlin University Alliance (BUA).



The projects of the REALITAETENLABOR include Augmented and Virtual Reality developments from the university context - publicly funded projects as well as private projects by research associates at Berlin universities.



Spleth, P., Korbel, J. J., & Zarnekow, R. (2024).

Sustainability Effects of Digital Twins:

A Review.

Proceedings of the Pacific Asia Conference on Information Systems (PACIS) 2024.

Link zur Publikation:

Elsholz, S. P., Korbel, J. J., & Zarnekow, R. (2023).

Shopping in a Virtual Reality:

A Stimulus-Organism-Response (S-O-R) based Systematic Literature Review.

Proceedings of the International Conference on Wirtschaftsinformatik (WI) 2023.

Link to publication:

Riar, M., Korbel, J. J., Xi, N., Meywirth, S., Zarnekow, R., & Hamari, J. (2023).

Augmented Reality in Interactive Marketing:

The State-Of-The-Art and Emerging Trends.

The Palgrave Handbook of Interactive Marketing, chapter 14, pp. 301-327.

Link to publikation:

Mayer, G., Gronewold, N., Polte, K., Hummel, S., Barniske, J., Korbel, J. J., Zarnekow, R., Schultz, J.-H. (2022).

Experiences of Patients and Therapists Testing a Virtual Reality Exposure App for Symptoms of Claustrophobia:

Mixed Methods Study.

JMIR Mental Health 9(12), e40056

Link to publikation:

Korbel, J. J., Siddiq, U. H., Zarnekow, R. (2022).

Towards Virtual 3D Asset Price Prediction Based on Machine Learning.

Journal of Theoretical and Applied Electronic Commerce Research 17(3), pp. 924-948.

Link to publikation:

Xi, N., Chen, J., Gama, F., Riar, M., Hamari, J. (2022).

The challenges of entering the metaverse:

An experiment on the effect of extended reality on workload.

Information Systems Frontiers.

Link to publikation:

Korbel, J. J., Riar, M., Wiegmann, L., Zarnekow, R. (2022).

Augmented Reality in E-Procurement:
Opportunities and Challenges.

Proceedings of the Pacific Asia Conference on Information Systems (PACIS) 2022.
Link to publikation:


Riar, M., Xi, N., Korbel, J. J., Zarnekow, R., Hamari, J. (2022).

Using Augmented Reality for Shopping:

A Framework for AR induced Consumer Behavior, Literature Review and Future Agenda.

Internet Research.

Link to publikation:

Korbel, J. J., Zarnekow, R. (2022).

Die Rolle von 3D-Modellen im Wertschöpfungsprozess von physischen und virtuellen Konsumgütern.

HMD – Praxis der Wirtschaftsinformatik 59(1), pp. 329 - 350.

Link to publikation:

Riar, M., Korbel, J. J., Xi, N., Zarnekow, R., Hamari, J. (2021).

The Use of Augmented Reality in Retail:

A Review of Literature.

Proceedings of the 54th Hawaii International Conference on System Sciences (HICSS).
Link to publikation:

Korbel, J. J. (2021).

Creating the Virtual:

The Role of 3D Models in the Product Development Process for Physical and Virtual Consumer Goods.

Innovation Through Information Systems. Volume I: A Collection of Latest Research on Domain Issues. pp. 492-507.

Link to publikation:

Korbel, J. J., Meywirth, S., Zarnekow, R. (2021).

A Taxonomy of Virtual Reality Applications for the Treatment of Anxiety Disorders.

Proceedings of the 29th European Conference on Information Systems.

Link to publikation:

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