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The REALITAETENLABOR offers a space for interdisciplinary and application-oriented augmented and virtual reality developments and is affiliated with the Chair of Information and Communication Management at the Technische Universität Berlin. As a network of young researchers at Berlin universities, we strive for an exchange of knowledge, technologies and resources in this increasingly high-threshold field. On the one hand, the aim is to promote the integration of local augmented and virtual reality projects and to foster cooperation, and on the other hand, to help shape the interlinking of academic augmented and virtual reality research and teaching as well as their practice-oriented public use.


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The projects of the REALITAETENLABOR include augmented and virtual reality developments from the university context. They include publicly funded projects as well as private projects by research associates at Berlin universities that have arisen from the research activities.

Augmented Reality

Virtual Reality



Korbel, J. J., Siddiq, U. H., Zarnekow, R. (2022).

Towards Virtual 3D Asset Price Prediction Based on Machine Learning.

Journal of Theoretical and Applied Electronic Commerce Research 17(3), pp. 924-948.

Link to publikation:

Xi, N., Chen, J., Gama, F., Riar, M., Hamari, J. (2022).

The challenges of entering the metaverse:

An experiment on the effect of extended reality on workload.

Information Systems Frontiers.

Link to publication:

Korbel, J. J., Riar, M., Wiegmann, L., Zarnekow, R. (2022).

Augmented Reality in E-Procurement:
Opportunities and Challenges.

Proceedings of the Pacific Asia Conference on Information Systems (PACIS) 2022.
Link to publication:

Riar, M., Xi, N., Korbel, J. J., Zarnekow, R., Hamari, J. (2022).

Using Augmented Reality for Shopping:

A Framework for AR induced Consumer Behavior, Literature Review and Future Agenda.

Internet Research.

Link to publication:

Korbel, J. J., Zarnekow, R. (2022).

Die Rolle von 3D-Modellen im Wertschöpfungsprozess von physischen und virtuellen Konsumgütern.

HMD – Praxis der Wirtschaftsinformatik, pp. 329 - 350.

Link to publikation:

Riar, M., Korbel, J. J., Xi, N., Zarnekow, R., Hamari, J. (2021).

The Use of Augmented Reality in Retail: A Review of Literature.

Proceedings of the 54th Hawaii International Conference on System Sciences (HICSS).
Link to publication:

Korbel, J. J. (2021).

Creating the Virtual: The Role of 3D Models in the Product Development Process for Physical and Virtual Consumer Goods.

Innovation Through Information Systems. Volume I: A Collection of Latest Research on Domain Issues. pp. 492-507.

Link to publication:

Korbel, J. J., Meywirth, S., Zarnekow, R. (2021).

A Taxonomy of Virtual Reality Applications for the Treatment of Anxiety Disorders.

Proceedings of the 29th European Conference on Information Systems.

Link to publication: