lab.
The REALITAETENLABOR provides a space for interdisciplinary and application-oriented developments in Augmented Reality (AR) and Virtual Reality (VR), collectively referred to as Extended Reality (XR). It is affiliated with the Department of Information and Communication Management at the Technical University of Berlin. As a network of researchers from Berlin universities, we are committed to fostering the exchange of knowledge, technologies, and resources within this increasingly complex and specialized field. Our goals are twofold: first, to advance the integration of local XR projects and strengthen collaboration; and second, to actively shape the interconnection between academic XR research and teaching and its practical, public-facing applications.
projects.
The projects of the REALITAETENLABOR include Extended Reality developments from the university context - publicly funded projects as well as private projects by research associates at Berlin universities.
publications.
Elsholz, S., Korbel, J. J., Hornschuh, M., & Zarnekow, R. (2026).
Breaks in Presence:
Assessing the Impact of Visualization Modes on User Experience in Extended Reality Fitness Applications
Proceedings of the 10th Annual International GamiFIN Conference 2026.
Korbel, J. J., Riar, M., Ignatenko, D., Gottschalk, M., & Zarnekow, R. (2026).
Enhancing Consumer Decision-Making in AR Shopping:
A Design Study on Augmented Product Information Presentation
Proceedings of the 10th Annual International GamiFIN Conference 2026.
Korbel, J. J., & Zarnekow, R. (2025).
Learning in Context:
Environmental Embedding in Virtual Reality Education.
Proceedings of the Americas Conference on Information Systems (AMCIS).
Elsholz, S., Pham, K., Korbel, J. J., & Zarnekow, R. (2025).
Exploring the Effectiveness of Virtual Reality Training:
A Scoping Review on Sports Skill Development.
Proceedings of the Americas Conference on Information Systems (AMCIS).
Elsholz, S., Korbel, J. J., Pham, K., & Zarnekow, R. (2025).
From immersive worlds to virtual showrooms:
a taxonomy of virtual reality shopping applications.
Frontiers in Virtual Reality 6, pp. 1558475.
Korbel, J. J., Riewe, J. E., Elsholz, S., & Zarnekow, R. (2025).
Extended Reality in Esports:
Opportunities, Challenges and Future Research Avenues - An Experts’ Perspective.
Communication & Sport
Elsholz, S., Frank, A., Korbel, J. J., & Zarnekow, R. (2025).
Diving in a Virtual Reality:
Investigating Technology Acceptance.
Communication & Sport
Holler, M., Korbel, J. J., Galeno, G. (2024).
Industrial Metaverse for Industrial Companies:
An Exploratory Study.
Smart Services Summit - Progress in IS. Springer, Cham., pp. 107–119.
ResearchGate
Korbel, J. J., Riar, M., Pröhl, T., Zarnekow, R. (2024).
What drives user interest and purchase of virtual 3D assets?
An empirical investigation of 3D model attributes and pricing dynamics.
Electronic Commerce Research and Applications 68, pp.101452.
Korbel, J. J. (2024).
Augmented Reality (AR) im E-Commerce:
Der Einsatz von AR beim Onlineshopping.
Bayerisches Forschungsinstitut für Digitale Transformation – Wissenslandkarte.
Spleth, P., Korbel, J. J., & Zarnekow, R. (2024).
Sustainability Effects of Digital Twins:
A Review.
Proceedings of the Pacific Asia Conference on Information Systems (PACIS).
Elsholz, S. P., Korbel, J. J., & Zarnekow, R. (2023).
Shopping in a Virtual Reality:
A Stimulus-Organism-Response (S-O-R) based Systematic Literature Review.
Proceedings of the International Conference on Wirtschaftsinformatik (WI) 2023.
Riar, M., Korbel, J. J., Xi, N., Meywirth, S., Zarnekow, R., & Hamari, J. (2023).
Augmented Reality in Interactive Marketing:
The State-Of-The-Art and Emerging Trends.
The Palgrave Handbook of Interactive Marketing, chapter 14, pp. 301-327.
Mayer, G., Gronewold, N., Polte, K., Hummel, S., Barniske, J., Korbel, J. J., Zarnekow, R., Schultz, J.-H. (2022).
Experiences of Patients and Therapists Testing a Virtual Reality Exposure App for Symptoms of Claustrophobia:
Mixed Methods Study.
JMIR Mental Health 9(12), e40056
Korbel, J. J., Siddiq, U. H., Zarnekow, R. (2022).
Towards Virtual 3D Asset Price Prediction Based on Machine Learning.
Journal of Theoretical and Applied Electronic Commerce Research 17(3), pp. 924-948.
Xi, N., Chen, J., Gama, F., Riar, M., Hamari, J. (2022).
The challenges of entering the metaverse:
An experiment on the effect of extended reality on workload.
Information Systems Frontiers.
Korbel, J. J., Riar, M., Wiegmann, L., Zarnekow, R. (2022).
Augmented Reality in E-Procurement:
Opportunities and Challenges.
Proceedings of the Pacific Asia Conference on Information Systems (PACIS).
ResearchGate
Riar, M., Xi, N., Korbel, J. J., Zarnekow, R., Hamari, J. (2022).
Using Augmented Reality for Shopping:
A Framework for AR induced Consumer Behavior, Literature Review and Future Agenda.
Internet Research.
Korbel, J. J., Zarnekow, R. (2022).
Die Rolle von 3D-Modellen im Wertschöpfungsprozess von physischen und virtuellen Konsumgütern.
HMD – Praxis der Wirtschaftsinformatik 59(1), pp. 329 - 350.
Riar, M., Korbel, J. J., Xi, N., Zarnekow, R., Hamari, J. (2021).
The Use of Augmented Reality in Retail:
Proceedings of the 54th Hawaii International Conference on System Sciences (HICSS).
ResearchGate
Korbel, J. J. (2021).
Creating the Virtual:
The Role of 3D Models in the Product Development Process for Physical and Virtual Consumer Goods.
Innovation Through Information Systems. Volume I: A Collection of Latest Research on Domain Issues. pp. 492-507.
Korbel, J. J., Meywirth, S., Zarnekow, R. (2021).
A Taxonomy of Virtual Reality Applications for the Treatment of Anxiety Disorders.
Proceedings of the 29th European Conference on Information Systems (ECIS).