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project. ATARI




project partner.




Automated Product Reviews and Augmented Reality Interface for Retail

03.2020 - 05.2022

Technische Universität Berlin - IKM

Trustami GmbH

Project information TUB

Lange Nacht der Wissenschaften 2022

project description. 

More and more consumers and companies are complaining about the lack of trust on the Internet. They find it more difficult to assess the trustworthiness of people and companies in online settings than in face-to-face meetings or when visiting a brick-and-mortar store. Thus, product reviews, i.e., relying on the experiences of other customers, are today one of the main decision-making criteria when buying products online. However, due to the sheer volume of product reviews, consumers are often unable to process the reviews efficiently.


At the same time, the demands of E-commerce customers are changing. Consumers are increasingly asking for virtual applications, that allow them to interact with products in advance. One technology that has become particularly important in online shopping is therefore Augmented Reality (AR), which allows virtual objects to be superimposed on real environments. AR is not only considered as a relevant technology for online retail, but also for brick-and-mortar store, as the majority of customers already use their smartphones in-store to research additional information about products.


The objective of the ATARI project is to combine product reviews and AR in retail, i.e., product evaluation and visualization, by (1) aggregating customer reviews of products across websites, automatically evaluating the reviews based on machine learning,  processing the reviews into test reports, and (2) visualizing the resulting data in a WebAR environment in order to offer customers the opportunity to experience this information intuitively and interactively.

project implementation. 

Technische Universität Berlin - IKM:

Project Lead:

Prof. Dr. Rüdiger Zarnekow

Project Coordination:

Dr. Jakob J. Korbel


Dr. Jakob J. Korbel, Markus Gottschalk & Marc Riar


Markus Gottschalk & Dr. Jakob J. Korbel

Technical Art:

Dr. Jakob J. Korbel

Test & Evaluation:

Prof. Dr. Marc Riar, Dr. Jakob J. Korbel & Markus Gottschalk

Trustami GmbH:

Project Lead:

Dr. Jonas Repschläger

Project Coordination:

Dr. Thorsten Pröhl


Dr. Jonas Repschläger & Dr. Thorsten Pröhl

project partner.

The project is being carried out in cooperation between the Chair of Information and Communication Management of the Technische Universität Berlin and the Trustami GmbH.


project funding.

ATARI is funded by the Investitionsbank Berlin (IBB) as part of the "Pro FIT" programme and co-funded by the European Regional Development Fund [ERDF].

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