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project. ATARI




project partner.




Automated Product Reviews and Augmented Reality Interface for Retail

03.2020 - 05.2022

Technische Universität Berlin - IKM

Trustami GmbH

Project information TUB

Lange Nacht der Wissenschaften 2022

project description. 

More and more users and also companies complain about the lack of trust on the internet. The majority of internet users find it more difficult to assess the trustworthiness of people and companies on the internet than in face-to-face encounters or when visiting a stationary shop. Therefore, product reviews are now one of the main decision-making criteria when buying products on the internet. Among other things, they serve to avoid possible disappointment by relying on the experiences of other customers. But since opinions on products are available on a variety of websites and in high numbers, internet users often cannot process the amount of reviews efficiently.

At the same time, the demands of e-commerce customers are changing in the area of product representation. Consumers and end customers increasingly want virtual applications, as these offer the customer the opportunity to interact with the products in advance or to visualise them in the appropriate context. Augmented reality (AR) in particular has gained importance in recent years and is in the process of establishing itself as an important tool in the sales and marketing environment. This applies not only to online, but also to stationary retail, as today the majority of customers already use their smartphone in the shop to research additional information about products on the internet.

The objective of the ATARI project is to combine product reviews and AR in retail, i.e., product evaluation and visualisation, by (1) aggregating customer reviews of products across websites, automatically evaluating the reviews based on machine learning,  processing the reviews into test reports, and (2) visualising the resulting data in a WebAR environment in order to offer customers the opportunity to experience this information intuitively and interactively.

project implementation. 

Technische Universität Berlin - IKM:

Project Lead:

Prof. Dr. Rüdiger Zarnekow

Project Coordination:

Dr. Jakob J. Korbel


Dr. Jakob J. Korbel, Markus Gottschalk & Marc Riar


Markus Gottschalk & Dr. Jakob J. Korbel

Technical Art:

Dr. Jakob J. Korbel

Test & Evaluation:

Prof. Dr. Marc Riar, Dr. Jakob J. Korbel & Markus Gottschalk

Trustami GmbH:

Project Lead:

Dr. Jonas Repschläger

Project Coordination:

Dr. Thorsten Pröhl


Dr. Jonas Repschläger & Dr. Thorsten Pröhl

project partner.

The project is being carried out in cooperation between the Chair of Information and Communication Management of the Technische Universität Berlin and the Trustami GmbH.


project funding.

ATARI is funded by the Investitionsbank Berlin (IBB) as part of the "Pro FIT" programme and co-funded by the European Regional Development Fund [ERDF].

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