project. KIMERA

project description. 

Technological advances are making the online shopping experience increasingly interactive. Virtual (Virtual Reality - VR) and augmented (Augmented Reality - AR) environments - together called Extended Reality (XR) - promise a completely new form of customer experience and interaction in retail through the virtual representation of products. To be able to interact with the goods in these virtual environments, 3D models of the relevant products and easily customisable XR retail spaces are essential. However, these 3D models and access to XR retail spaces are rarely, if ever, available to SMEs due to the cost and time involved in creating them. As a result, the majority of SMEs are excluded from current developments and the resulting benefits of virtually enhanced online retailing.
The KIMERA project aims to provide a solution by automatically creating 3D product models based on AI technology, providing them with relevant product information and processing them so that they can be used in XR applications.  To enable SMEs to use the 3D models in a meaningful way, the project will design and implement XR showrooms that can be customised by retailers through business user interfaces (UI) and visited by customers using XR headsets or mobile devices.