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project. ATARI

title.

duration.

project partner.

 

websites.

AI-based 3D model generation for Extended Reality applications in Retail

07.2024 - 06.2026

Technische Universität Berlin - IKM

Trustami GmbH

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project description. 

Technological advances are making the online shopping experience increasingly interactive. Virtual (Virtual Reality - VR) and augmented (Augmented Reality - AR) environments - together called Extended Reality (XR) - promise a completely new form of customer interaction in retail through the virtual representation of products. To be able to interact with the goods in these virtual environments, 3D models of the relevant products and easily customisable XR retail spaces are essential. However, these 3D models and access to XR retail spaces are rarely, if ever, available to SMEs due to the cost and time involved in creating them. As a result, the majority of SMEs are excluded from current developments and the resulting benefits of virtually enhanced online retailing.
The KIMERA project aims to provide a solution by automatically creating 3D product models based on AI technology, providing them with relevant product information and processing them so that they can be used in XR applications.  To enable SMEs to use the 3D models in a meaningful way, the project will design and implement XR showrooms that can be customised by retailers and visited by customers using XR headsets or mobile devices.

project implementation. 

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Technische Universität Berlin - IKM:

Project Lead:

Prof. Dr. Rüdiger Zarnekow

Project Coordination:

Dr. Jakob J. Korbel

Concept:

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Implementation:

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Technical Art:

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Test & Evaluation:

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Trustami GmbH:

Project Lead:

Dr. Jonas Repschläger

Project Coordination:

Dr. Thorsten Pröhl

Concept:

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project partner.

The project is being carried out in cooperation between the Chair of Information and Communication Management of the Technische Universität Berlin and the Trustami GmbH.

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project funding.

KIMERA is funded by the Investitionsbank Berlin (IBB) as part of the "Pro FIT" programme and co-funded by the European Regional Development Fund [ERDF].

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