project. KIMERA
title.
duration.
project partner.
websites.
AI-based 3D model generation for Extended Reality applications in Retail
07.2024 - 09.2026
Technische Universität Berlin - IKM
project description.
Technological advances are making the online shopping experience increasingly interactive. Virtual Reality (VR) and Augmented Reality (AR)—collectively referred to as Extended Reality (XR)—offer the potential to fundamentally transform customer experience and interaction in retail through the virtual representation of products.
To enable meaningful interaction with products in such environments, high-quality 3D models and easily customizable XR retail spaces are essential. However, the creation of these assets is typically associated with significant time and financial costs, making them largely inaccessible to small and medium-sized enterprises (SMEs). As a result, many SMEs are effectively excluded from current developments and the benefits of immersive, virtually enhanced online retail.
The KIMERA project addresses this challenge by leveraging AI-based technologies to automatically generate 3D product models, enrich them with relevant product information, and prepare them for seamless integration into XR applications. To ensure practical usability, the project further develops customizable XR showrooms that can be configured by retailers via intuitive business user interfaces (UI) and accessed by customers through XR headsets or mobile devices.
project implementation.
tba
Technische Universität Berlin - IKM:
Project Lead:
Prof. Dr. Rüdiger Zarnekow
Project Coordination:
Dr. Jakob J. Korbel
Concept:
Dr. Jakob J. Korbel, Carlo Flemming, Bennet Santelmann,
Sophia Elsholz,
Implementation:
Carlo Flemming, Dr. Jakob J. Korbel, Bennet Santelmann
Technical Art:
Dr. Jakob J. Korbel, Carlo Flemming
Test & Evaluation:
Dr. Jakob J. Korbel, Carlo Flemming, Bennet Santelmann,
Sophia Elsholz
Trustami GmbH:
Project Lead:
Dr. Jonas Repschläger
Project Coordination:
Dr. Thorsten Pröhl
Concept:
Dr. Thorsten Pröhl, Dr. Jonas Repschläger
project partner.
The project is being carried out in cooperation between the Chair of Information and Communication Management of the Technische Universität Berlin and the Trustami GmbH.
project funding.
KIMERA is funded by the Investitionsbank Berlin (IBB) as part of the "Pro FIT" programme and co-funded by the European Regional Development Fund [ERDF].
